It is very easy to say that content is the most important component of your website and that it should form the core of your search engine optimisation strategy. However, what exactly does one mean by quality content? How should one create and popularise quality content? What role will social media play in this process? Read ahead and learn more about how your website’s content can help you steal a march over your competitors. Visit how can I use content on my site to rank better in search engines to learn more.
Have A Content Plan
Surprisingly, many websites operate without having a formal and specific plan as far as their content is concerned. Your content plan should be finalised on the basis of your target audience. If your target audience consists of youngsters and other net savvy individuals, then writing long articles in excess of 500 words may actually work against your website. On the other hand, providing short and precise content that is designed to be easily understood by youngsters, who have a very limited attention span when surfing the Internet, can make a huge difference.
If you are catering to a target group that is very competitive, then you will have to come up with information, data and resources that is not available anywhere else on the Internet. If you are going to write about car insurance quotes, then you will have to say something that cannot be found anywhere else on the Internet. Needless to say, a lot of research will have to go into your content before you can use it to attract new readers on the Internet.
Unfortunately, content has been reduced to a formality. Many people believe that stuffing the content with keywords and rehashing existing content is enough to improve their popularity. This will not work with end users who want information and interesting content. This process will no longer work with search engines as well. Google has started focusing on the quality of content along with other factors like regularity of updates and loading time. Hence, make sure you research your content and stick to your content plan and strategy. This is the only way you can sustain reader interest. Using old-fashioned strategies and techniques may help you jump to the top of the search engine’s results page. However, the only way to stay there for a long time is to keep your readers happy.
It is important to incorporate social media in your content strategy. Many persons make the mistake of going to the other extreme and focusing only on social media. Popularising text on social media is not an easy task. Videos, infographics, images and humorous memes can be easily popularised on social networking websites. On the other hand, expecting readers to read a lot of text on Facebook or Twitter is just not going to work. This means that you will have to analyse and determine the right way to popularise your best work on social media websites. From providing a summary to converting your article into a video or a short infographics may help you attract traffic. While this may seem difficult at first, ignoring this option and trying to stick to old-fashioned methods to popularise your content is just not going to work in the long run.